Let’s Talk About Marketing to Children & What We Can Do About It Workshop

by HCC

On Saturday 19th and Saturday 26th of February, 2022, the Healthy Caribbean Coalition and it’s partners hosted a workshop entitled Let’s Talk About Marketing to Children & What We Can Do About It.

View/download the flyer here.

GOAL
  • To build capacity of youth health advocates to identify and challenge industry tactics to market health-harming products to children and youth
OBJECTIVES
  • To build awareness and understanding of the alcohol, tobacco and unhealthy food and beverage industry playbook to gain child and youth customers
  • To build awareness and understanding of the harm of these tactics
  • To explore the importance of the watchdog role as health advocates and strategies that can be used to challenge these tactics
  • To develop a Call to Action from youth advocates across the globe
EXPECTED OUTCOMES
  • Improved understanding of alcohol, tobacco and unhealthy food and beverage industry tactics to gain child and youth customers
  • Increased capacity of youth advocates to identify marketing tactics
  • Increased understanding of strategies that can be used to challenge these health harming industry tactics
SESSION 1: TOBACCO AND ALCOHOL – SATURDAY FEBRUARY 19TH, 2022

Welcome, Goal, Objectives & Introduction of Moderator – Danielle Walwyn, Advocacy Officer, Healthy Caribbean Coalition

Danielle Walwyn

Moderator
Kimberley Benjamin
Lawyer & Healthy Caribbean Youth Member

A Future For our World’s Children? – The Power of Youth Advocacy
Ms. Laura Marcela Aguirre-Martínez, Youth Advisory Board Member, The Lancet Child & Adolescent Health.

Ms. Laura Marcela Aguirre-Martínez

The CRC and How does marketing to children infringe on Children’s Right to Health?

Nicole D Foster (nee Clarke)
Deputy Dean & Head, Law & Health Research Unit, Faculty of Law, UWI Cave Hill Campus, Attorney-at-Law & Policy Advisor, Healthy Caribbean Coalition

Q&A Segment

History of Industry Interference and Marketing to Children – The Tobacco Industry

Dr. Bonnie Balpern-Flesher
Professor of Pediatrics.  Director, Reach Lab and Founder and Executive Director, Tobacco Prevention ToolkitCannabis Awareness and Prevention Toolkit, and Vaping Information, Solutions, and Interventions Toolkit.

Moderated Discussion – Examples from around the world – Industry interference and marketing tobacco products to children
Moderator: Aditya Indla, Anti-Vaping Advocate & Gym Americas Core Team Member

  1. CaribbeanBarbara McGaw, Project Manager, Heart Foundation of Jamaica
  2. Brazil/ South AmericaMariana Pinho, Coordinator of the Tobacco Control Project, ACT Health Promotion
  3. North AmericaGustavo Torrez, Director of Youth Advocacy, Campaign for Tobacco-Free Kids

Aditya Indla

Barbara McGaw

Mariana Pinho

Gustavo Torrez

History of Industry Interference and Marketing to Children – The Alcohol Industry

Maik Dünnbier
Director of Strategy and Advocacy, Movendi

Moderated DiscussionExamples from around the world – Industry interference and marketing alcohol products to children –  Moderator – Abhinav Vallur, Youth Advisory Board, Stanford REACH Lab

  1. CaribbeanProf Rohan Maharaj, Senior Lecturer (University of the West Indies) and Technical Advisor (Healthy Caribbean Coalition)
  2. Latin AmericaViviana Monge, Costa Rica Saludable

Abhinav Vallur

Prof Rohan Maharaj

Viviana Monge

12.25 – 12.45 p.m. | Lightning Round Discussion: The Youth Have been fighting back! – Examples of strategies to challenge the Tobacco and Alcohol Industry – Moderator: Neha Jain, Research Fellow with the Public Health Foundation of India & GYM 2021 Coordinating Committee

  1. Through Research: HRIDAY – Changes in tobacco depictions after implementation of tobacco-free film and TV rules in Bollywood films in India and Surrogate Advertising Campaigns? – Ms. Tina Rawal, Director, Youth Engagement and Partnerships, at HRIDAY and Research Scientist at Health Promotion Division, Public Health Foundation of India (PHFI)
  2. Through Awareness: Stanford REACH Youth Advisory Board Dr. Marcia Monica Zorrilla, Director of Positive Youth Development and Public Health Specialist Department of Pediatrics, Division of Adolescent Medicine, Stanford School of Medicine, REACH Lab

Neha Jain

Ms. Tina Rawal

Dr. Marcia Monica Zorrilla

12.55 – 1.00 p.m | Closing Remarks – Kimberley Benjamin, Lawyer & Healthy Caribbean Youth Member and Ms. Radhika Shrivastav, Senior Director, HRIDAY and Danielle Walwyn, HCC Advocacy Officer.

Kimberley Benjamin

Ms. Radhika Shrivastav

Danielle Walwyn

SESSION 2: UNHEALTHY FOOD and CALL TO ACTION – SATURDAY FEBRUARY 26TH, 2022

Welcome and Overview of Marketing to Children, Focus on Big Food and Introduction of the Moderator Neha Jain, Research Fellow with the Public Health Foundation of India & GYM 2021 Coordinating Committee.

Neha Jain

Moderator
Pierre Cooke Jr.
Technical Advisor, Healthy Caribbean Coalition

The Next Big Child Rights Fight Against the Food & Beverage Industry: The marketing of junk food to children – D’Arcy Williams, Programme Officer, UNICEF

D’Arcy Williams

Moderated Discussion – Examples of industry interference and marketing to children from around the world:

Moderator: Shereika Mills, Policy and Advocacy Coordinator, Jamaica Youth Advocacy Network

  1. Danielle Walwyn, Advocacy Officer, Healthy Caribbean Coalition
  2. Dr. Camila Maranha, Professor, Faculty of Nutrition in the Fluminense Federal University in Brazil
  3. Claudia Selin Batz, Policy & Projects Coordinator, World Obesity Federation

Shereika Mills

Danielle Walwyn

Dr. Camila Maranha

Claudia Selin Batz

Q&A Segment

Lightning Round Discussion: The Youth Have been fighting back!

Examples of strategies to challenge the Unhealthy Food and Beverage Industry – Moderator: Ana Larrañaga Flota, MA candidate, University of Sussex

  1. Fighting for Policy Change – Tasha Mhakayakora, Bite Back 2030
  2. Barbados childhood obesity prevention youth advocates – Jakaila Hewitt, Medical Student and Youth Advocate
  3. Andrew Lesa, NCD Child

Ana Larrañaga Flota

Tasha Mhakayakora

Jakaila Hewitt

Andrew Lesa

Q&A Segment

Group Report Back

Closing Comments and Next Steps – Tina Rawal, Neha Jain, Laura Cury, Aditya Inda, Peirre Cooke Jr. and Danielle Walwyn 

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