The campaign builds on the Now More Than Ever: Better Labels, Better Choices, Better Health campaign implemented in March and April 2021 to mobilize public and policymaker support for the adoption of the octagon shaped warning labels on the front of packaged foods.
The multimedia campaign ran from October 21 to November 26, 2021, across social and digital media platforms in CARICOM Member States, and is part of wider regional multisectoral, multistakeholder advocacy and communication efforts to promote healthy food environments.
The campaign’s overall goal is to increase awareness and support for the creation of environments that better support the well-being and development of children and young people. More specifically, the campaign objectives are:
- To increase the public and policymaker awareness about the urgent situation and consequences of childhood overweight and obesity, you can find out more about Childhood Obesity Prevention here.
- To increase public awareness of the dangers of ultra-processed food products (UPFP), and the importance of good nutrition and physical activity as essential parts of a child’s overall health, development and well-being, using a child rights-based approach.
This campaign is focused on the following audiences:
Parents and guardians of school-aged children, children and young people, and policymakers will be targeted to promote the importance of healthy foods/adequate nutrition and physical activity, the appreciation of the rights of children to the best possible health, and build support for the creation of healthy environments as a means to facilitate that right.