The Healthy Caribbean Coalition (HCC) in collaboration with the Pan American Health Organization (PAHO), UNICEF and the OECS Commission have launched a regional campaign “Now More than Ever: Better Labels, Better Choices, Better Health” to raise awareness about the impact of childhood overweight and obesity and the regional NCD epidemic, while promoting children’s right to nutritious foods and mobilising public and policymaker support for the adoption of the octagon shaped warning labels on the front of packaged foods as the best way to help Caribbean citizens identify products that are high in sugars, fats and salt.
The multimedia campaign will run from March 12 until April 17, 2021, across social media, digital media and radio platforms in CARICOM Member States, and is part of wider regional multisectoral, multistakeholder advocacy and communication efforts to promote healthy food environments.
More specifically, the objectives campaign are:
- To increase public and policymaker awareness about the urgent situation of childhood overweight and obesity and diet-related NCDs in the Caribbean using a rights-based approach.
- To increase awareness of parents, guardians, children and young people of the importance of healthy nutrition for children and young people to combat childhood overweight and obesity, using a rights-based approach.
- To increase public and policymaker knowledge about front-of-package warning labels as a rights-based tool to regulate obesogenic environments and tackle childhood overweight and obesity and NCDs in the Caribbean.
- To increase public and policymaker support and demand for the accelerated implementation of the CARICOM FOPWL standard in the Caribbean, using a rights-based approach.
- Parents, guardians, children and young people, to promote the importance of healthy eating habits/good nutrition, the appreciation of the rights of children to access nutritious food and the importance of FOPWL as part of a comprehensive strategy to facilitate that right.
- Policymakers (including key decision-makers), to build awareness and support for accelerated policy implementation and inclusion of priority nutrition policies in COVID-19 recovery planning.
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