Heart Foundation of Jamaica

by HCC

Caribbean Development Bank (CDB) Childhood Obesity Prevention (COP) Project – September 2018

Specific project outcome: Pilot project implemented and recommendations formulated for reduction in the consumption of sugar-sweetened beverages (SSBs) and increase in consumption of water in primary level schools in Jamaica.

Heart Foundation of Jamaica (HFJ) COP Project Highlights

Prior to executing the project, stakeholders were sensitised about the project and pledged to support the implementation of the intervention to reduce SSB consumption and increase water consumption in select primary schools.

Details of the Intervention

The communication plan outlined the communication strategies that were undertaken to make the project a success. The main target audiences included the Healthy Heart Club (HHC) members, vendors, school administrators, general school population, parents, teaching staff and stakeholders. The main media used included PowerPoint presentations, social media, WhatsApp group, branded aprons, notice board banners, posters, props, team leaders at the schools and oral presentations at the schools’ general assembly.

Props used for presentations at HHC and PTA meetings

Props used for presentations at HHC and PTA meetings

Mrs. Yvette Samuels Brown receiving water cooler

Principal of Alpha Primary, Mrs. Yvette Samuels Brown receiving water cooler from HFJ Senior Manager, Mrs. Nola Phillpotts-Brown while HHC Coordinator Mrs. Higgins-Yorke (left) looks on

The intervention was a success

Feedback from stakeholders in the school environment


Recommendations were drafted for decreasing SSB consumption and increasing water consumption for adoption by the schools and possible incorporation into national guidelines and the National School Feeding Policy.

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The workshop, usually of three days duration, was held over two days, due to the HFJ’s pressing commitments. Ten HFJ staff members participated.

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