Caribbean Development Bank (CDB) Childhood Obesity Prevention (COP) Project – September 2018
Specific project outcome: Pilot project implemented and recommendations formulated for reduction in the consumption of sugar-sweetened beverages (SSBs) and increase in consumption of water in primary level schools in Jamaica.
Heart Foundation of Jamaica (HFJ) COP Project Highlights
Prior to executing the project, stakeholders were sensitised about the project and pledged to support the implementation of the intervention to reduce SSB consumption and increase water consumption in select primary schools.
Details of the Intervention
The communication plan outlined the communication strategies that were undertaken to make the project a success. The main target audiences included the Healthy Heart Club (HHC) members, vendors, school administrators, general school population, parents, teaching staff and stakeholders. The main media used included PowerPoint presentations, social media, WhatsApp group, branded aprons, notice board banners, posters, props, team leaders at the schools and oral presentations at the schools’ general assembly.
The intervention was a success
Feedback from stakeholders in the school environment
Recommendations were drafted for decreasing SSB consumption and increasing water consumption for adoption by the schools and possible incorporation into national guidelines and the National School Feeding Policy.
The workshop, usually of three days duration, was held over two days, due to the HFJ’s pressing commitments. Ten HFJ staff members participated.Read more