Caribbean Development Bank (CDB) Childhood Obesity Prevention (COP) Project – September 2018
Specific project outcome: Advocacy for policy and legislation to ban sugary and unhealthy beverages in and around schools in Belize.
Belize Cancer Society (BCS) COP Project Highlights
Gained support for COP initiative and National CSO alliance for Childhood Obesity Prevention (COP) established
Mass and social media were used to publicise, promote and advocate for a ban on sugar-sweetened and unhealthy beverages (and foods) in and around schools
Interview and discussion segments on local media, led to increased buy-in by parents, children and the wider community. Online marketing, social media promotion and alternative modes of virtual education played a critical role in building the awareness of this COP initiative. Extensive media appearances supported the success of the campaign and built the awareness of childhood obesity. Belize Cancer Society is on Twitter and Facebook.
Education and advocacy interventions were implemented to raise awareness of the effects and health impact of sugar-sweetened beverages (SSBs)
Fourteen persons participated in the three-day workshop, including representatives of the BCS – Ms. Laura Tucker-Longsworth, President, and Ms. Heather Reneau, Administrator.Read more