Heart & Stroke Foundation of Barbados

• • A strong social media campaign was launched around the “Stop Sugar Coating the Truth” theme, which speaks to the issue of sugar sweetened beverages, while also acting as a call to action urging audiences to learn the facts about childhood obesity.
    • The entire campaign can be viewed at https://www.facebook.com/barbadosheartandstroke/
  • An ‘Advocacy Hub’ has been developed on the HSFB website. Content related to the ‘Stop Sugarcoating the Truth’ campaign is housed within this space.
    • Link to advocacy hub – http://www.hsfbarbados.org/advocacy/

• Health promotional materials warning about the dangers of excess sugar consumption and encouraging increased water intake were developed and used throughout project activities including Health Promoting Schools and Public Lectures.

One of the HSFB Banners used throughout project activities

One of the HSFB Banners used throughout project activities

• A variety of communication channels including press releases, public service announcements (PSA’s) and e-mail blasts were used to share COP messaging. Media buy-in was acquired and Capital Media HD 99.3, Slam 101.1 and Y 103 ran a series of public service announcements, click to play the PSA’s below.
  • See the HSFB Email Blast here.
• Interviews with Policy Champions Prof. Anne St. John and Mr. David Neilands were instrumental in further engagement with the cause.
• Media Coverage on issues related to HSFB COP action plan can be accessed via the links below:
  • Fight the sweet – Barbados Today, August 3, 2018
  • Dangerous Link – Barbados Advocate, June 28, 2018
  • Editorial Addressing the Challenge of Childhood Obesity – Barbados Advocate, July 3, 2018
  • Editorial – It is time we take charge of our health – Barbados Today, August 9, 2018
  • Obesity Epidemic – Prof. Anne St. John – Barbados Today Morning Update, August 16, 2018

Daniel Alleyne

• • Daniel has attended the HSFB YUTE Gym, a childhood obesity prevention and rehabilitation programme, since its inception in 2015. In recognition of his leadership and support to younger children in the programme Daniel was awarded the title of Mentor in February 2018.
  • In March 2018 Daniel was recommended by the HSFB as a potential Youth Advocate to attend the World Health Assembly in Geneva. Daniel was supported by the HSFB during the process and he was selected. Daniel attended the World Health Assembly in May 2018 and the event is featured on the Healthy Caribbean Coalition website here.
  • Daniel has also supported the HSFB in public activities to create healthier school environments in Barbados and was interviewed as part of this project.

Ashley Lashley (Miss World Barbados 2018)

• The HSFB has worked with Ms. Ashley Lashley in association with her charity, The Schools Against Non-Communicable Diseases Charity Fun Walk for approximately one year. Ashley has agreed to be a Youth Advocate for this project and has supported the HSFB in public activities to advocate for healthier school environments in Barbados.
• Ashley was interviewed as part of this project to highlight the perspective of the younger generation on a proposed SSB in schools and the epidemic of childhood obesity in Barbados.
  • The full interview can be viewed here.
• HSFB held a Public Lecture on Childhood Obesity. Presenters included Prof. Anne St. John, Dr. Alison Bernard and Ms. Abigail Clarke and was hosted in collaboration with the HCC and the Breastfeeding and Child Nutrition Foundation (BCNF).
  

  HSFB Public Lecture on Childhood Obesity